MOBILE MARKETING / ADVERTISING

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WHAT IS MOBILE MARKETING / ADVERTISING ?

Mobile marketing is the future. Every day millions of phone are purchased and texting is very prominent these days. Communication on the phone has become very common. Creating a marketing campaign integrated with the present marketing efforts.

  • Potential uses
  • Why mobile advertising matters
  • The mobile consumer
  • Role of data
  • Mobile search engine optimization
  • Mobile display
  • How it works
  • Programmatic evolution
  • Targeting options
  • Short messaging service
  • Types of SMS
  • How to advertising on mobiles
  • Text Ads Under App & Video/App Exclusion
  • Mobile App Install – Search & Display Network
  • Mobile App Install ads – Video Network
  • Universal App Install
  • Loyalty programs
  • Putting loyalty programs on mobile
  • Punchards
  • Coupons and offers programs on mobile
  • Formats
  • Challenges
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